Product specialists monitor all aspects of a product lifestyle, including their long- and short-term development and marketing. They stay apprised of marketplace trends to ensure the product has a competitive position. Product specialists interface with project managers and clients to determine a product's future direction. Product specialists collaborate with team members to ensure excellent product delivery. They are experts in a product or series of products and develop sales, price, and profitability strategies, recommend improvements, increase revenue, and identify opportunities.
Product specialists conduct extensive market research including surveys, desktop research, phone calls, or attending rival product launches. They answer product related questions politely and address inquiries promptly. They attend workshops and refresher courses in sales and marketing and assist with new product releases and events. Product specialists also perform demonstrations for customers, staff, and other stakeholders and help develop business plans. They schedule training sessions and attend meetings as required, and identify potential opportunities in the market for relaying information to the essential parties. Product specialists need a high school diploma or equivalent.