Business associates help their employers to acquire and retain customers. They follow sales leads and open up new avenues for the business to target and focus on customer relationship management. Business associates find and pursue possible leads in the hopes of finding new customers and interested parties. When new products launch, they inform existing customers and present them positively and excitedly.
Business associates answer questions and help solve problems to maintain customer satisfaction and track all sales and report new opportunities to management. Business associates believe in their company and have a passion for getting the services and messages in front of appropriate and desired audiences at all times. They share information at events and networking opportunities, work with upper management, and craft workable elevator pitches. After presenting to prospects and existing clients, they schedule follow-ups with interested parties. Business associates need a bachelor's degree in business management or administration.