The #DataWave is Here! A BIGGER consumer insights panel is now live! Numerator has launched a significant expansion to our consumer insights panel - now 150,000 panelists strong! What does this mean? 🌊We now have a panel that is 2.3x the size of traditional consumer insights panels. Numerator already had the largest panel in the industry, and now it is bigger and better! 🌊This change is retroactive back to 2019, providing four full years of data at the larger panel size. 🌊The new panel also unlocks a 43% sample increase across categories, retailers and channels. Learn more: https://bit.ly/3Lw5tx0 #DataWave #RideTheWave #BiggerBetterBeyond
2022 Christmas & New Year's Eve Preview: Desserts top the Christmas shopping list, and nearly half of celebrators plan to buy alcohol. More than three in five consumers (61%) plan to buy desserts or sweets, followed by snacks (50%), main courses (48%), alcoholic beverages (48%), side dishes (46%), and appetizers/starters (39%). Convenience is a top priority for food prep. While shoppers are willing to put work into main courses and side dishes, over half prefer to purchase snacks (63%) and salads (53%) that require little-to-no preparation. Read the press release: https://bit.ly/3WkJSJQ Check out the report: https://bit.ly/3WfKX5Z #numerator #christmas #holidaycelebrations #survey
🎃👻 Trick or Treat?! 🎃👻 Halloween is on its way, but consumers are changing up their typical celebration plans: 🧡 53% of consumers plan to hand out candy (-9 points vs previous years) 🖤 33% plan to trick-or-treat (-15 points) 🧡 29% plan to visit a pumpkin patch (-11 points) 🖤 17% plan to attend or host a party (-11 points) For more Halloween insights, view the report: https://bit.ly/3ShKEoK Read the press release: https://bit.ly/3FejXyj
At Numerator, we continue to work towards creating a more inclusive place for all and understand that our words matter. International #PronounsDay is recognized on the 3rd Wednesday of October each year and we’re taking the opportunity to drive awareness on inclusive language practices to foster a greater sense of respect and belonging for our employees. #ShareYourPronouns #LifeAtNumerator
Numerator Announces 1 Million Household Measurement Panel and Expands Omnichannel Data
🔥Super excited to see Numerator's name listed on Analytics Insights as one of the top 10 #datascience companies of 2021! 🔥 We are going our Data Science team, learn more about the opportunities here: Data Engineer, Data Science - https://hrbrg.co/xkec9r Sr. Data Engineer, Data Quality - https://hrbrg.co/96tw7n
We are super excited to have Bridgette Heller join our Board of Directors. Bridgette's senior executive experience with several major consumer goods companies brings a valuable new perspective to our boardroom!!!
Learn more about how Numerator's Data helps CPGs!
Who is excited for the Super Bowl? Take a look at our newly launched consumer sentiment study to understand how consumers plan to watch and spend regarding Super Bowl. Learn how our data is used.
We were stoked to be listed as one of the top 5 most viewed stories of 2020 at Builtin Chicago! We can't wait to bring on more people and continue our growth into 2021.
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